Re: [Swprograms] Fwd: Be first to hear BBC World Service's new sound

[John Figliozzi <jfiglio1@xxxxxxxxxxxx>]

I will say this.  At one time, the BBCWS really had a distinctive  
"sound" and style.  The minute I tuned them in (and this was on  
receivers of old that didn't have the convenience of digital readout;  
you had to actually listen for the station) I knew it was the BBC  
without the benefit of jingles, IDs, signature tunes, etc.

Over the past half decade or more, even when I tune in the BBCWS on a  
digital readout receiver, I have doubts about what I'm listening to  
and need to wait a while to confirm that it is the BBC.  So much for  
their *branding* efforts over the recent past (at least as far as  
this particular "focus group" is concerned).

Of course, on my Sirius and XM receivers, I know it's the BBC because  
the display tells me so.

John Figliozzi


On Sep 20, 2007, at 2:19 PM, Sandy Finlayson wrote:

> I'm sure your analysis is correct Richard.  It is another example  
> of out
> with the old and in with the politically correct vanilla.   My main
> point is that I don't think these new tunes will connect with  
> people in
> the same way the old ones did.
>
> Sandy
>
>
> --------------------------------------------------------
> Mr. Sandy Finlayson
> Philadelphia, PA
>
> 'Nothing makes a man more reverent than a library'
> Sir Winston Churchill
>
> -----Original Message-----
> From: swprograms-bounces@xxxxxxxxxxxxxxxx
> [mailto:swprograms-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Richard Cuff
> Sent: Thursday, September 20, 2007 2:16 PM
> To: Shortwave programming discussion
> Subject: Re: [Swprograms] Fwd: Be first to hear BBC World Service's  
> new
> sound
>
> "Lilli-whatever" has a martial, imperial history in its use on the WS,
> and I am sure the thinking is purposefully to soften the sound
> somewhat.
>
> I would imagine focus group testing on this type of change must be
> agonizing -- given the diversity of world cultures, how would one ever
> reach consensus on the appropriate "sound" for the BBC?
>
> I am not "right-brained" enough to be able to add value to that type
> of process, I'm afraid...
>
> Richard
>
> On 9/20/07, Sandy Finlayson <sfinlayson@xxxxxxx> wrote:
>>
>>
>>
>>
>> The new tones sound very 'vanilla' to me.  Gone are the days when the
>> distinctive Lillibulero could be recognized as 'THE' BBC WS
> identifier.
>>
>>
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