Re: [Swprograms] Fwd: Be first to hear BBC World Service's new sound

The new tones sound very ‘vanilla’ to me. Gone are the days when the distinctive Lillibulero could be recognized as ‘THE’ BBC WS identifier.

I still smile when I hear the phrase ‘this is the BBC in…’ when it should really say ‘this is the BBC if you happen to have access to a computer and broadband internet access’.

Sandy

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Mr. Sandy Finlayson
Philadelphia, PA

'Nothing makes a man more reverent than a library’

Sir Winston Churchill

From: swprograms-bounces@xxxxxxxxxxxxxxxx [mailto:swprograms-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Richard Cuff
Sent: Thursday, September 20, 2007 12:59 PM
To: Shortwave programming discussion
Subject: [Swprograms] Fwd: Be first to hear BBC World Sevice's new sound

The new sound is scheduled to debut next week.

The new BBC World Service sounders and themes sound to me more like something CBC Radio One uses...interestingly the term "BBC World Service" did not appear in any of them.

This was contained in the BBCWS weekly promotional e-mail received today.

See http://er.bsysmail.com/go.asp?/.pages.070920.sneakpreview/bBBC001/uEFXH4/xK2M341 .

Alas, no evidence of "Lillibullero..."

Richard Cuff / Allentown, PA USA

---------- Forwarded message ----------
From: BBC World Service <BBCWorldService@xxxxxxxxxxxxxxx>
Date: Sep 20, 2007 12:18 PM
Subject: Be first to hear BBC World Sevice's new sound
To: " rdcuff@xxxxxxxxx" <rdcuff@xxxxxxxxx>