Re: [Swprograms] Be first to hear BBC World Service's new sound

[Glenn Hauser <wghauser@xxxxxxxxx>]

Not least, you could depend on the BBC speaking the Queen`s English. Now you
are more likely to hear it on DW or RN or even VOA (at times). Glenn Hauser

--- John Figliozzi <jfiglio1@xxxxxxxxxxxx> wrote:

> I will say this.  At one time, the BBCWS really had a distinctive  
> "sound" and style.  The minute I tuned them in (and this was on  
> receivers of old that didn't have the convenience of digital readout;  
> you had to actually listen for the station) I knew it was the BBC  
> without the benefit of jingles, IDs, signature tunes, etc.
> 
> Over the past half decade or more, even when I tune in the BBCWS on a  
> digital readout receiver, I have doubts about what I'm listening to  
> and need to wait a while to confirm that it is the BBC.  So much for  
> their *branding* efforts over the recent past (at least as far as  
> this particular "focus group" is concerned).
> 
> Of course, on my Sirius and XM receivers, I know it's the BBC because  
> the display tells me so.
> 
> John Figliozzi
> 
> 
> On Sep 20, 2007, at 2:19 PM, Sandy Finlayson wrote:
> 
> > I'm sure your analysis is correct Richard.  It is another example  
> > of out
> > with the old and in with the politically correct vanilla.   My main
> > point is that I don't think these new tunes will connect with  
> > people in
> > the same way the old ones did.
> >
> > Sandy
> >
> >
> > --------------------------------------------------------
> > Mr. Sandy Finlayson
> > Philadelphia, PA
> >
> > 'Nothing makes a man more reverent than a library'
> > Sir Winston Churchill
> >
> > -----Original Message-----
> > From: swprograms-bounces@xxxxxxxxxxxxxxxx
> > [mailto:swprograms-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Richard Cuff
> > Sent: Thursday, September 20, 2007 2:16 PM
> > To: Shortwave programming discussion
> > Subject: Re: [Swprograms] Fwd: Be first to hear BBC World Service's  
> > new
> > sound
> >
> > "Lilli-whatever" has a martial, imperial history in its use on the WS,
> > and I am sure the thinking is purposefully to soften the sound
> > somewhat.
> >
> > I would imagine focus group testing on this type of change must be
> > agonizing -- given the diversity of world cultures, how would one ever
> > reach consensus on the appropriate "sound" for the BBC?
> >
> > I am not "right-brained" enough to be able to add value to that type
> > of process, I'm afraid...
> >
> > Richard
> >
> > On 9/20/07, Sandy Finlayson <sfinlayson@xxxxxxx> wrote:
> >>
> >>
> >>
> >>
> >> The new tones sound very 'vanilla' to me.  Gone are the days when the
> >> distinctive Lillibulero could be recognized as 'THE' BBC WS
> > identifier.




       
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