Re: [Swprograms] Fwd: Be first to hear BBC World Service's new sound

["Richard Cuff" <rdcuff@xxxxxxxxx>]

Tough to say...the people they're seeking to connect with are not the
same people they connected with in the 1940s...or even in the
1990s....

There is a comfort level we subliminally appreciate when we hear
repeated sounds...that's why KYW has sounded largely the same since
the 1960s...

Anytime any "sounders" are changed on any station, there's bound to be
a big "dust-up" unless the station emphatically wants to sound
different.

Richard Cuff / Allentown, PA

On 9/20/07, Sandy Finlayson <sfinlayson@xxxxxxx> wrote:
> My main
> point is that I don't think these new tunes will connect with people in
> the same way the old ones did.
>
> Sandy
>
>
> --------------------------------------------------------
> Mr. Sandy Finlayson
> Philadelphia, PA
>
> 'Nothing makes a man more reverent than a library'
> Sir Winston Churchill
>
> -----Original Message-----
> From: swprograms-bounces@xxxxxxxxxxxxxxxx
> [mailto:swprograms-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Richard Cuff
> Sent: Thursday, September 20, 2007 2:16 PM
> To: Shortwave programming discussion
> Subject: Re: [Swprograms] Fwd: Be first to hear BBC World Service's new
> sound
>
> "Lilli-whatever" has a martial, imperial history in its use on the WS,
> and I am sure the thinking is purposefully to soften the sound
> somewhat.
>
> I would imagine focus group testing on this type of change must be
> agonizing -- given the diversity of world cultures, how would one ever
> reach consensus on the appropriate "sound" for the BBC?
>
> I am not "right-brained" enough to be able to add value to that type
> of process, I'm afraid...
>
> Richard
>
> On 9/20/07, Sandy Finlayson <sfinlayson@xxxxxxx> wrote:
> >
> >
> >
> >
> > The new tones sound very 'vanilla' to me.  Gone are the days when the
> > distinctive Lillibulero could be recognized as 'THE' BBC WS
> identifier.
> >
> >
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-- 
Richard Cuff / Allentown, PA  USA

International broadcasting / shortwave blog:
http://www.intlradio.blogspot.com
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