Re: [Swprograms] Fwd: Be first to hear BBC World Service's new sound
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Re: [Swprograms] Fwd: Be first to hear BBC World Service's new sound



Forgive me, but whenever I hear "focus group" in a context like this,  
it sounds like something very close to that but with a difference  
which also lends the phrase a radically different meaning.  (Use your  
imagination, but not too hard.)  <g>

John Figliozzi

On Sep 20, 2007, at 2:16 PM, Richard Cuff wrote:

> "Lilli-whatever" has a martial, imperial history in its use on the WS,
> and I am sure the thinking is purposefully to soften the sound
> somewhat.
>
> I would imagine focus group testing on this type of change must be
> agonizing -- given the diversity of world cultures, how would one ever
> reach consensus on the appropriate "sound" for the BBC?
>
> I am not "right-brained" enough to be able to add value to that type
> of process, I'm afraid...
>
> Richard
>
> On 9/20/07, Sandy Finlayson <sfinlayson@xxxxxxx> wrote:
>>
>>
>>
>>
>> The new tones sound very 'vanilla' to me.  Gone are the days when the
>> distinctive Lillibulero could be recognized as 'THE' BBC WS  
>> identifier.
>>
>>
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