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Re: [Swprograms] Fwd: Be first to hear BBC World Service's new sound
- Subject: Re: [Swprograms] Fwd: Be first to hear BBC World Service's new sound
- From: John Figliozzi <jfiglio1@xxxxxxxxxxxx>
- Date: Thu, 20 Sep 2007 15:45:33 -0400
Forgive me, but whenever I hear "focus group" in a context like this,
it sounds like something very close to that but with a difference
which also lends the phrase a radically different meaning. (Use your
imagination, but not too hard.) <g>
John Figliozzi
On Sep 20, 2007, at 2:16 PM, Richard Cuff wrote:
> "Lilli-whatever" has a martial, imperial history in its use on the WS,
> and I am sure the thinking is purposefully to soften the sound
> somewhat.
>
> I would imagine focus group testing on this type of change must be
> agonizing -- given the diversity of world cultures, how would one ever
> reach consensus on the appropriate "sound" for the BBC?
>
> I am not "right-brained" enough to be able to add value to that type
> of process, I'm afraid...
>
> Richard
>
> On 9/20/07, Sandy Finlayson <sfinlayson@xxxxxxx> wrote:
>>
>>
>>
>>
>> The new tones sound very 'vanilla' to me. Gone are the days when the
>> distinctive Lillibulero could be recognized as 'THE' BBC WS
>> identifier.
>>
>>
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