Re: [Swprograms] Fwd: Be first to hear BBC World Service's new sound

["Sandy Finlayson" <sfinlayson@xxxxxxx>]

Well said John.  I think in its desire for relevance the BBC has lots
its way.

Sandy

 
--------------------------------------------------------
Mr. Sandy Finlayson
Philadelphia, PA
 
 
'Nothing makes a man more reverent than a library'
Sir Winston Churchill

-----Original Message-----
From: swprograms-bounces@xxxxxxxxxxxxxxxx
[mailto:swprograms-bounces@xxxxxxxxxxxxxxxx] On Behalf Of John Figliozzi
Sent: Thursday, September 20, 2007 3:52 PM
To: Shortwave programming discussion
Subject: Re: [Swprograms] Fwd: Be first to hear BBC World Service's new
sound

I will say this.  At one time, the BBCWS really had a distinctive  
"sound" and style.  The minute I tuned them in (and this was on  
receivers of old that didn't have the convenience of digital readout;  
you had to actually listen for the station) I knew it was the BBC  
without the benefit of jingles, IDs, signature tunes, etc.

Over the past half decade or more, even when I tune in the BBCWS on a  
digital readout receiver, I have doubts about what I'm listening to  
and need to wait a while to confirm that it is the BBC.  So much for  
their *branding* efforts over the recent past (at least as far as  
this particular "focus group" is concerned).

Of course, on my Sirius and XM receivers, I know it's the BBC because  
the display tells me so.

John Figliozzi


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