Re: [Swprograms] Fwd: Be first to hear BBC World Service's new sound

[John Figliozzi <jfiglio1@xxxxxxxxxxxx>]

Well then, they should get it over with and just "re-brand"  
themselves for pop culture lovers with little more than a cursory  
interest in how the world works.  There's only about a million or so  
stations in the world chasing that demographic.

John Figliozzi

P.S.:  Web site design is such a fluid thing that when and how it's  
done may have a purpose behind it; but it's usually inscrutable to  
the user anyway and hard to discern whether the result actually  
serves the intended purpose.

P.S.S.:  And stop telling us we're too freakin' old to matter.  <g>


On Sep 20, 2007, at 5:53 PM, Richard Cuff wrote:

> Or the BBC believes that its notion of "relevance" is different than
> our notion of "relevance" for it.
>
> Listening, during "Over to You", to the person responsible for
> redesigning the website last week - Kelly Shepard - she made it clear
> that the BBC believes its audience -- and how that audience "consumes"
> the BBC -- has changed dramatically in just four years' time -- the
> time the BBC last did a major overhaul of its web presence.
>
> So...the BBCWS that we were PO'd at in 2001 for exiting shortwave to
> North America is different from the BBCWS that exists today, as (it
> believes) audience needs have changed.
>
> I found it quite amusing, when I filled out the demographic profile
> for my participation in the website development effort, that they had
> a half-dozen age categories listed that I could select, but only *one*
> for "45 and up".  By comparison, I suspect the, uh, demographic
> profile of the swprograms group is heavily skewed towards that "45 and
> up" slot.
>
> Richard Cuff / Allentown, PA  USA
>
>
> On 9/20/07, Sandy Finlayson <sfinlayson@xxxxxxx> wrote:
>> Well said John.  I think in its desire for relevance the BBC has lots
>> its way.
>>
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