Re: [Swprograms] Is WRN Now Also Gone from Sirius?

[jfiglio1@xxxxxxxxxxxx]

Fine.  But there's no advertising on Sirius' music channels.  :-))

----- Original Message -----
From: Richard Cuff <rdcuff@xxxxxxxxx>
Date: Thursday, February 15, 2007 4:12 pm
Subject: Re: [Swprograms] Is WRN Now Also Gone from Sirius?
To: Shortwave programming discussion <swprograms@xxxxxxxxxxxxxxxx>

> Not exactly.  Advertisers put their investments where they are likely
> to result in changed buyer behavior.  We older people do indeed have
> more money.  We tend not to base our buying decisions on advertising,
> however.  We're smarter than that (yeah, right).
> 
> Advertisers court the young because young buyers are more likely 
> to be
> swayed by advertising.
> 
> Richard Cuff, 50+ in Allentown, PA  USA
> 
> On 2/15/07, Scott Royall <royall@xxxxxxxxxxxx> wrote:
> > Unfortunately, you are just repeating the oft-cited observation 
> that Western
> > Culture is in love with youth. It's true, and it's stupid. In 
> most cases,
> > people have more money as they get older. The thing is, youth 
> tends to be
> > more aggressive in everything, including spending. And that's 
> what the
> > merchants go after.
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