Re: [Swprograms] Is WRN Now Also Gone from Sirius?

["Richard Cuff" <rdcuff@xxxxxxxxx>]

Not exactly.  Advertisers put their investments where they are likely
to result in changed buyer behavior.  We older people do indeed have
more money.  We tend not to base our buying decisions on advertising,
however.  We're smarter than that (yeah, right).

Advertisers court the young because young buyers are more likely to be
swayed by advertising.

Richard Cuff, 50+ in Allentown, PA  USA

On 2/15/07, Scott Royall <royall@xxxxxxxxxxxx> wrote:
> Unfortunately, you are just repeating the oft-cited observation that Western
> Culture is in love with youth. It's true, and it's stupid. In most cases,
> people have more money as they get older. The thing is, youth tends to be
> more aggressive in everything, including spending. And that's what the
> merchants go after.
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