Re: [Swprograms] DX Listening Digest 5-118; WOR Extra 58/1281
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Re: [Swprograms] DX Listening Digest 5-118; WOR Extra 58/1281



Richard Cuff wrote:

>Perhaps "The BBCWS as we have known it" would better apply...
>
>The BBCWS has been trying to change who they are, because they
>perceive their target audience as changing, and because the tools
>available to reach said audience are changing.
>
>I'd wager that most of us who are shortwave enthusiasts also have a
>soft spot for nostalgia, as "I remember when..." often puncuates much
>of what we talk about.
>
>The problem with that is that nostalgia buffs aren't the BBC's target
>demographic, particularly in North America.
>
>Richard Cuff / Allentown, PA
>
>On 7/20/05, Sandy Finlayson <sfinlayson@xxxxxxx> wrote:
>  
>
>>I do mean that BBCWS is dieing by inches on shortwave.  BBCWS insists that listeners in the Americas can listen online or via local radio if they want to hear their output.  Given this, there have been a whole series of cuts and I think the day is not too far away when there will be no shortwave broadcasts to this part of the world at all. The same could well be true for Europe.
>>
>>    
>>
>
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I am starting to think that maybe if the BBCWS gave out Reebok sneakers 
and maybe the latest Mariah Carey CD free to entice people under 25 to 
listen THEN they can expect an audience of that age group.

Bill


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