Re: [Swprograms] OT: Howard Stern to Sirius

["Richard Cuff" <richard@xxxxxxxxxxx>]

You'd be surprised, Joe.  For many people, especially males in their 20s and
30s, Stern is -- and has been for decades -- part of their morning drivetime
ritual.

I don't understand it, but I am amazed by the loyalty some of his listeners
show.

One good thing:  the announcement created "buzz" for satellite radio, which
at least gets more people thinking about it.

Richard Cuff / Allentown, PA  USA


----- Original Message ----- 
From: "Joe Buch" <joseph.buch@xxxxxxx>
To: <jfiglio1@xxxxxxxxxxxx>; "Shortwave programming discussion"
<swprograms@xxxxxxxxxxxxxxxx>
Sent: Thursday, October 07, 2004 3:36 PM
Subject: Re: [Swprograms] OT: Howard Stern to Sirius


> At 10:51 AM 10/6/04 -0400, jfiglio1@xxxxxxxxxxxx wrote:
> >Just for the record...  Sirius reported a month ago that it had passed
the
> >600,000 sub mark and expects to reach its 1 million sub target by the end
> >of the year.
>
> I saw an item on the business news today that Stern's program will cost
Sirius $100,000,000 a year to produce.  They estimate they need to add
1,000,000 new customers attributable to Howard Stern to break even on this
deal after marketing costs.  That seems pretty far-fetched as shock jocks
get old quickly as the listener's mind numbs and the eyes glaze over.  Churn
is likely to eat up a lot of the added revenue as listeners who subscribed
to Sirius just to hear Howard grow weary of his antics and unsubscribe.
Sirius can only hope they can turn these new listeners to their more
attractive programs before they wear out and unsubscribe.
>
>
> ~*-.,_,.-*~'^'~*-.,_,.-*~'^'~*-.,
> Joe Buch
> -*~'^'~*-.,_,.-*~'^'~*-.,_,.-*~'^
>
>
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