Re: [IRCA] IBOC/analog reception comparisons.

["Russ Johnson" <k3pi@xxxxxxxxxxxxxx>]

Okay, finally - the essence of it. Thank you.

It's just marketing...creating the "cool factor."  Why not save a lot of time, effort, money and anguish?  Just give analog radio a "cool" new name.  How about listen to WAR (Wireless Analogue Radio)...make it sound European, verrrry cool. 

As far as that goes, "Terrestrial" sounds pretty neat-o spiffy too. 

Or, WXYZ brings you this program in "Pure AG".

Give the marketing boys a million bucks to give radio a cool new name and be done with it. 

There might even be words or labels out there that are cooler than "digital." 


---------- Original Message ---------------------------------- 
From: "David Gleason" <david@xxxxxxxxxxxxxxxx> 
Reply-To: david@xxxxxxxxxxxxxxxx,Mailing list for the International Radio Club of America<irca@xxxxxxxxxxxxxxxx> 
Date:  Wed, 23 Nov 2005 17:58:01 -0800 

>The key issue is that carrying an iPod is cool, while a (analog) radio is not. iPod = cool. Digital = Cool. Make radio digital, it is cooler than it was and moves up in image among entertainment choices. 




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