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Re: [IRCA] IBOC/analog reception comparisons.
- Subject: Re: [IRCA] IBOC/analog reception comparisons.
- From: "Craig Healy" <bubba@xxxxxxxxxxxxxxxxxxxx>
- Date: Wed, 23 Nov 2005 21:25:38 -0500
- Organization: Hazzard gang
> I define "listenable signal" by the empirical evidence of where listeners
> tune in radio stations. In both Arbitron studies and diary reviews I have
> made, it is conclusively evident that nearly all AM listening in rated
> markets is in the 10 mv/m contour or better, and in FM, the drop dead
curve
> is 64 dbu.
Yes. That may hold for most stations. My standard is where I can hear the
station without it being a mental chore to filter the noise. That's the
crux of our coverage disagreement. You have an apple, I have an orange.
(shrug)
There are exceptions, such as WCTK doing very well in the Providence market,
and some Boston stations also doing well here. WCTK is the only Providence
station to even show in the Boston book. That's a point not lost on the
sales staff. It would also make HD Radio not such a good bet for them.
Anyhow, I will keep plugging away to see just where the HD signals are
useable. And, I'll keep making an effort to speak with the Clear Channel
guy here in town, and also their GM. I'm assuming he has an HD radio in his
BMW.
I should bring the thing back in the house to try for some skywave before
the Mid Winter Anomoly hits.
Craig Healy
Providence, RI
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