Re: [IRCA] IBOC/analog reception comparisons.

["David Gleason" <david@xxxxxxxxxxxxxxxx>]

Actually, 25-34 is the highest usage of radio group in the US, followed by
35-44. 55+ is lower than the 18-54 group, as are teens. An average I made
out of data from 6 of the top 10 markets in the US, and 94.6% of 18-24,
96.4% of 25-34 and 94.1% of teens use radio weekly. The 25-34 usage in hours
is higher than any other demo. 


-----Original Message-----
From: irca-bounces@xxxxxxxxxxxxxxxx [mailto:irca-bounces@xxxxxxxxxxxxxxxx]
On Behalf Of Craig Healy
Sent: Wednesday, November 23, 2005 6:15 PM
To: Mailing list for the International Radio Club of America
Subject: Re: [IRCA] IBOC/analog reception comparisons.

> Re: only 35+ listen to terrestrial radio, who cooked that survey? Need one
> ask? News here.

Pretty common knowlege in the industry.  My own research certainly backs
that up.  Kids don't know or care about AM or even FM much these days.

We only have a small handful of sub-40 DXers here.  Radio just isn't the
magnet it was pre-iPod or pre internet.  You have to go back to pre-cable TV
to find the magic.

Craig Healy
Providence, RI


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