Re: [IRCA] IBOC/analog reception comparisons.

[Russ Edmunds <wb2bjh@xxxxxxxxx>]

--- David Gleason <david@xxxxxxxxxxxxxxxx> wrote:
> 
> What we do have is a growing perception, especially in certain age
> groups,
> that digital is cool. A 128 kbs MP3 on an MP3 player is somehow
> better than
> a clean analog FM station, not because it sounds better (it does not)
> but
> because it is digital. 

*** Precisely my point. Perception vs. reality. 


Radio needs a solution, and the most equitable
> one is
> HD. 

*** Since, to the mass audience, HD radio might as well be all illusion
since it's coolness derives not from sounding better but because of the
use of a cool buzzword, HD radio may not be a solution at all muchless
the most equitable. 

One might ( as I have albeit unscientifically ) asked all sorts of
people who say they do not listen to radio or rarely do the simple
question 'why not ?'. The most frequent answer I hear, regardless of
age group, is content-related.

What I do readily concede is that for a period of time, the younger age
groups may be lured by the 'digital' label, but if there isn't
something of interest to them behind it, that period of time could be
brief.


> 
> There will not be much music of mass appeal on AM, ever, I believe.
> The
> chance for this to happen was killed in the AM stereo debacle in the
> late
> 70's when AM still had more listeners than FM. the lesson being that
> we need
> to move to digital now, not later, as AM stereo proved.  AM will be a
> band
> for sports, news, talk, niche programming and some ethnic where the
> respective community is small but economically viable. 
> 
> There is nothing wrong with the programming, as 95% of Americans will
> attest. The real issue is revitalizing an old, old delivery system in
> an era
> of digital devices. 
> 
> Note that the AM stations with good signals do have listeners. The
> ones with
> defective signals don't. In some  markets, there are only one or two
> good
> signals. Except for 550 and 620, Phoenix has no other AM capable of
> competing in the entire market, and that is why the rest have
> horrible
> ratings and are forced into niche, brokered or "format of the day"
> programming. 
> 
>   _____  
> 
> From: irca-bounces@xxxxxxxxxxxxxxxx
> [mailto:irca-bounces@xxxxxxxxxxxxxxxx]
> On Behalf Of Kevin R. in Gilbert, AZ
> Sent: Wednesday, November 23, 2005 4:43 PM
> To: Mailing list for the International Radio Club of America
> Subject: Re: [IRCA] IBOC/analog reception comparisons.
> 
>  
> 
> Analog is perceived as antiquated by the consumer. 
> 
> 
> David,
> 
> On this one, I believe you are missing one thing. 
> 
> The consumer has no idea IBOC aka HD exists. Most of them have no
> idea what
> the difference is between analog and digital is. 
> 
> Fix the programming, move MW stations to music if you have to destroy
> things
> with IBOC and you might have listeners. 
> 
> Kevin 
> 
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> 
> 


Russ Edmunds
Blue Bell, PA  ( 360' ASL )
[15 mi NNW of Philadelphia]
40:08:45N; 75:16:04W, Grid FN20ID
<wb2bjh@xxxxxxxxx>
FM: Yamaha T-80 & APS9B @15'
AM: Hammarlund HQ-150 & 4' FET air core loop


	
		
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