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Re: [IRCA] The cost of IBOC
Saul;
Advertising revenue? The pro-IBOC movement will contend that stations
should not cater to listeners out of their signal coverage area. The
pro-noise movement even mentions the shutdown of WJR and WABC as being
because of complaints from Western PA, supposedly out of either's
coverage area. Not sure if that is true.
For the most part, us DX'ers are against nighttime AM IBOC. If you want
to see the flip side of the IBOC coin, venture over to the AVS Forum and
check out the HD radio forum. Us that don't favor the service are
called luddites. :p
73,
Dave in Indy
------------------------------
Message: 4
Date: Tue, 27 Jan 2009 17:34:26 +0000
From: "Chernos Saul" <sauldx@xxxxxxxxxxxx>
Subject: [IRCA] The cost of IBOC
To: irca@xxxxxxxxxxxxxxxx, am@xxxxxxxxxxx, amdx@xxxxxxxxxxxxxxxx,
amfmtvdx@xxxxxxxxxxxxxxx
Message-ID: <BLU127-F10E9FD3DABA6544D6319FBA6CB0@xxxxxxx>
Content-Type: text/plain; format=flowed
Thanks for the answers received.
I was thinking of AM. I couldn't help thinking, as I passed by WBZ on
the
dial last night and noted it and adjacent channels getting hammered by
noise, that IBOC has cost these stations up-front costs, ongoing energy
costs, and of course any impact from loss of signal quality (while
signals
of some stations are no doubt eroded within primary contours, I am not
sure
if advertisers really know, and if this has yet translated into lost ad
revenue).
So as I passed by WBZ I thought of the cuts their to local content, and
pondered over the relative wisdom of decisions made there. I was
wondering
if the cost of IBOC electricity (and any other ongoing IBOC-related
costs)
might equal one host. Maybe? Maybe not? I know there would be variations
between a large market versus a smaller one, and a big-name local host
versus a small one.
Saul
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