Re: [IRCA] How much does IBOC cost?

[Tim Kridel <tim@xxxxxxxxxxxxx>]

Thanks for the insights. Regarding FM, do you know what the percentage is?
I'm interested in how multicast feeds are doing in terms of attracting
advertisers. For example, do they typically drive enough ad revenue that the
parent station/group can justify keeping them? Or are some considering
dropping one or more feeds because they're not attracting enough
advertisers?


> From: Scott Fybush <scott@xxxxxxxxxx>
> Reply-To: Mailing list for the International Radio Club of America
> <irca@xxxxxxxxxxxxxxxx>
> Date: Tue, 27 Jan 2009 10:23:04 -0500
> To: <am@xxxxxxxxxxx>
> Cc: <amdx@xxxxxxxxxxxxxxxx>, <irca@xxxxxxxxxxxxxxxx>
> Subject: Re: [IRCA] How much does IBOC cost?
> 
> Chernos Saul wrote:
>> How much are all costs associated with IBOC, including procurement and
>> ongoing use?
>> 
>> In particular, if this can be separated, how much does it cost to keep
>> it running, say every month or year?
> 
> Are we talking AM specifically?
> 
> The answer is a big "it depends." If an AM station has a fairly recent
> transmitter and a well-maintained transmission system (not just the
> antenna itself, but the phasor, transmission lines, etc.) that's already
> broadband enough to handle the wider bandwidth required by IBOC, the
> costs can be relatively minimal - low-to-mid-five figures for a new
> exciter and the license from Ibiquity.
> 
> If more extensive work is required - say, a new phasor - the costs can
> go way up from there, though there's certainly an argument to be made
> that a lot of those costs would need to be incurred eventually, IBOC or no.
> 
> Contrary to popular belief, there is no recurring license fee for IBOC.
> FM stations that multicast have to pay Ibiquity a portion of any
> revenues they get from multicast services.
> 
> But the only ongoing costs for an AM station to run IBOC would be a
> slight increase in the power bill - which may go a long way towards
> explaining why it may linger on at many stations long after it's clear
> nobody's listening. It's the same deal as AM stereo - the easy thing to
> do is to leave it on the air until it breaks or the transmitter is
> replaced, but not to expend any energy on fixing it if something goes wrong.
> 
> s
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