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Re: [IRCA] IBOC/analog reception comparisons.
- Subject: Re: [IRCA] IBOC/analog reception comparisons.
- From: The Kaskey Family <kaskeyfamily@xxxxxxxxx>
- Date: Wed, 23 Nov 2005 11:47:56 -0800
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David Gleason wrote:
> .
>
> It is definitely not 34%, as no market, individually, is that high in in-car
> usage. Places like El Paso, a typical short commute market, run around 27%
> to 28% in car listening. Chicago, with long cummtes, is 31%. McAllen is 26%.
>
> Very definitely, "most radio listening" is not done in the car.
>
-----------I'm sure you have been on I-80 between San Francisco & Sacramento, or even on to Reno. Or I-5 from L.A. to Sacramento. Even from 10am to 3pm those interstates are jammed and my
guess is not many are commuting & I'd bet at least half of them have their radios on. This applies throughout the country, so do not limit yourself to 'commute times' when you are measuring
how many vehicles have their radio's running.
don kaskey
>
> -----Original Message-----
> From: irca-bounces@xxxxxxxxxxxxxxxx [mailto:irca-bounces@xxxxxxxxxxxxxxxx]
> On Behalf Of Tim Kridel
> Sent: Wednesday, November 23, 2005 8:21 AM
> To: 'Mailing list for the International Radio Club of America'
> Subject: Re: [IRCA] IBOC/analog reception comparisons.
>
>
> It's about 33-34%, according to sources such as Arbitron and MobilTrak. I'd
> be interested in what the percentage was five or 10 years ago.
>
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