Re: [IRCA] IBOC/analog reception comparisons.

["David Gleason" <david@xxxxxxxxxxxxxxxx>]

Mobiltrack is car only, and does not measure length of listening, so it can
not show the comparison with in home and at work, as they have no frame of
reference, either for location or for listening span. 

Arbitron shows the highest in-car at 31% in LA, naturally, and the lowest
major market as NY with 25%... small markets are all way below 30% as the
comutes are so short. 

It is definitely not 34%, as no market, individually, is that high in in-car
usage. Places like El Paso, a typical short commute market, run around 27%
to 28% in car listening. Chicago, with long cummtes, is 31%. McAllen is 26%.


Very definitely, "most radio listening" is not done in the car. 

-----Original Message-----
From: irca-bounces@xxxxxxxxxxxxxxxx [mailto:irca-bounces@xxxxxxxxxxxxxxxx]
On Behalf Of Tim Kridel
Sent: Wednesday, November 23, 2005 8:21 AM
To: 'Mailing list for the International Radio Club of America'
Subject: Re: [IRCA] IBOC/analog reception comparisons.

 
It's about 33-34%, according to sources such as Arbitron and MobilTrak. I'd
be interested in what the percentage was five or 10 years ago.



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