Re: [IRCA] Radio Formats

["David Gleason" <david@xxxxxxxxxxxxxxxx>]

Jack is being used as a "format descriptor" in the industry to describe the
"mile wide, one inch deep" multi-decade adult hits format that is in nearly
every large rated market now. 

Most listeners don't know what CHR, Jack, regional Mexican, Churban and many
other format descriptors mean. Very few are really used on the air, like
"soft jazz" and "classic rock" and "country" yet each of these is enormously
broad and covers may variations. 

Internally, we describe the format on Recuerdo in LA, Fresno, Dallas,
McAllen, Phoenix and elsewhere as "Jack" because people understand that to
mean broad in decade and in genres. 

Like the commercial for Outback: No rules. 


-----Original Message-----
From: irca-bounces@xxxxxxxxxxxxxxxx [mailto:irca-bounces@xxxxxxxxxxxxxxxx]
On Behalf Of Russ Edmunds
Sent: Wednesday, November 23, 2005 9:15 AM
To: Mailing list for the International Radio Club of America
Subject: Re: [IRCA] Radio Formats



--- David Gleason <david@xxxxxxxxxxxxxxxx> wrote:

> 
> To get an idea of what stations that play current music (as opposed
> to only
> hits of the past, like Jack, Oldies, Standards, classic rock, etc.)

*** To the average uninitiated listener, referring to a format as
"Jack" frankly doesn't mean jack. At this point that's become almost a
brand.

Otherwise, I think your response is pretty much dead-on.

Russ Edmunds
Blue Bell, PA  ( 360' ASL )
[15 mi NNW of Philadelphia]
40:08:45N; 75:16:04W, Grid FN20ID
<wb2bjh@xxxxxxxxx>
FM: Yamaha T-80 & APS9B @15'
AM: Hammarlund HQ-150 & 4' FET air core loop


	
		
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