Re: [Swprograms] BBCWS and Olympics streaming -- only slightly affected in 2008

["Rob de Santos" <rdesantos@xxxxxxxxx>]

It also seems, particularly with sports, the leagues & sporting bodies see only
the short term revenue to be earned not the potential for long term growth of
the sport.  The long term equation of "more exposure" implies "more fans"
implies "more revenue" is forgotten.  So, the use of radio, as you suggest Rich,
never enters the picture.  For example:

http://www.sportbusiness.com/news/167565/nfl-to-stream-live-broadcasts 

--
-Rob de Santos

-----Original Message-----
From: Richard Cuff [mailto:rdcuff@xxxxxxxxx] 
Sent: Monday, July 28, 2008 11:12 AM
To: jfiglio1@xxxxxxxxxxxx
Cc: Shortwave programming discussion
Subject: Re: [Swprograms] BBCWS and Olympics streaming -- only slightly affected
in 2008

Follow the money...

For all the entities you mention, the content owners (don't you just
love that...) are able to garner revenue for themselves by selling
subscriptions to the content.

Take the NFL for example...which sharply limits how much can be shown
in newscasts now...

All part of the debate to "monetize" content in the Internet era.

When it comes to copyright, radio has always held a special position.
The thinking historically was that radio airplay would create demand
for whatever was being aired...so that artists would not be
compensated for their songs being played on the radio, because the
exposure then meant that more people would by their LP / 8-track /
cassette/ CD.  Overall I believe it's a similar malady.

Rich Cuff / Allentown, PA

On Mon, Jul 28, 2008 at 10:53 AM,  <jfiglio1@xxxxxxxxxxxx> wrote:
> A step in the right direction to be sure; but isn't this all a bit curious?
The BBC and other broadcasters seem to have an interest in getting all of us to
migrate over to the internet in preference to continuing to access broadcasts
terrestrially, yet the "rights" issues limit what can be heard (and seen) on the
internet.  Can this be solely a costs issue?  Or does it run deeper than that in
that the rights holders will not distribute those internet rights to anyone but
themselves?  (And I'm not just referring to the Olympics, which has always been
tight-fisted in this regard even before the advent of internet distribution.
MLB, AFL--Aussie rules football, the NFL, the NHL, etc. all jealously reserve
internet rights unto themselves.)
>
> The question is largely rhetorical, but I would be interested in hearing
perspectives.
>
_______________________________________________
Swprograms mailing list
Swprograms@xxxxxxxxxxxxxxxx
http://montreal.kotalampi.com/mailman/listinfo/swprograms

To unsubscribe:  Send an E-mail to
swprograms-request@xxxxxxxxxxxxxxxx?subject=unsubscribe, or visit the URL shown
above.

_______________________________________________
Swprograms mailing list
Swprograms@xxxxxxxxxxxxxxxx
http://montreal.kotalampi.com/mailman/listinfo/swprograms

To unsubscribe:  Send an E-mail to  swprograms-request@xxxxxxxxxxxxxxxx?subject=unsubscribe, or visit the URL shown above.