Re: [Swprograms] BBC World Service: New musical sound from Monday

[John Figliozzi <jfiglio1@xxxxxxxxxxxx>]

Hmmm.  I wonder how much money was squandered on this frivolity?  I'm  
sure a lot of people listen to a station like the BBCWS because of  
its jingles.

John Figliozzi

On Sep 20, 2007, at 12:38 PM, Mike Barraclough wrote:

>> From Monday we're introducing a fresh musical sound to
> the BBC World Service. Including new programme music,
> new indents and other branding elements heard through
> the day, this new sound is designed to make our
> musical identity contemporary and easily recognisable.
> Like any radio station the BBC World Service is
> constantly adapting to the changing needs, and means
> of consumption, of listeners in the many markets we
> serve.
>
> More and meet the composer:
> http://er.bsysmail.com/go.asp?/.pages.070920.behindthescenes/ 
> bBBC001/uT4547/xW5D341
>
> Preview of station sound (of course there will be a
> ringtone!):
> http://er.bsysmail.com/go.asp?/.pages.070920.sneakpreview/bBBC001/ 
> uT4547/xW5D341
>
> (BBC WS email newsletter)
>
>
>
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