[Swprograms] BBC World Service: New musical sound from Monday

[Mike Barraclough <softbulletin1@xxxxxxxxx>]

>From Monday we're introducing a fresh musical sound to
the BBC World Service. Including new programme music,
new indents and other branding elements heard through
the day, this new sound is designed to make our
musical identity contemporary and easily recognisable.
Like any radio station the BBC World Service is
constantly adapting to the changing needs, and means
of consumption, of listeners in the many markets we
serve.  

More and meet the composer:
http://er.bsysmail.com/go.asp?/.pages.070920.behindthescenes/bBBC001/uT4547/xW5D341

Preview of station sound (of course there will be a
ringtone!):
http://er.bsysmail.com/go.asp?/.pages.070920.sneakpreview/bBBC001/uT4547/xW5D341

(BBC WS email newsletter)



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