Re: [Swprograms] OT, sorta: NY Times to stop charging for parts of their website

[jfiglio1@xxxxxxxxxxxx]

Hmmm.  Wonder if the BBC (which has been making noises about starting 
to charge for parts of its website(s)) is taking note of this...

John Figliozzi

----- Original Message -----
From: Richard Cuff <rdcuff@xxxxxxxxx>
Date: Tuesday, September 18, 2007 7:13 am
Subject: [Swprograms] OT,	sorta: NY Times to stop charging for 
parts of their website
To: Shortwave programming discussion <swprograms@xxxxxxxxxxxxxxxx>

> Story here:
> 
> http://www.nytimes.com/2007/09/18/business/media/18times.html?
_r=1&hp&oref=slogin
> 
> Key quote:
> 
> 
> 
> "What changed, The Times said, was that many more readers started
> coming to the site from search engines and links on other sites
> instead of coming directly to NYTimes.com. These indirect readers,
> unable to get access to articles behind the pay wall and less likely
> to pay subscription fees than the more loyal direct users, were seen
> as opportunities for more page views and increased advertising
> revenue.
> 
> ""What wasn't anticipated was the explosion in how much of our 
traffic
> would be generated by Google, by Yahoo and some others," Ms. Schiller
> said."
> 
> This is of interest to an international broadcasting discussion
> because it demonstrates that people will find a broadcaster's content
> via a variety of methods -- not solely by switching on a radio.  I've
> contended that Radio Netherlands and the VOA are two broadcasters 
that
> benefited by cooperating early on with the "Google News" 
> initiative --
> with a frequency belying their stature, stories from these two
> broadcasters would show up on the first page of "Google News."
> 
> Richard Cuff / Allentown, PA  USA
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