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Re: [Swprograms] O'Reilly on Advertising CBC Radio Tonite
- Subject: Re: [Swprograms] O'Reilly on Advertising CBC Radio Tonite
- From: Richard Cuff <rdcuff@xxxxxxxxx>
- Date: Mon, 8 Aug 2005 22:25:07 -0400
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The BBCWS outsources several radio programs.
In today's outsourcing-happy world, it isn't absolute cost that makes
a difference -- it's percentage savings. So radio is a candidate even
though it's much cheaper to produce than TV.
Richard Cuff / Allentown, PA
On 8/8/05, Ricky Leong <rleong@xxxxxxx> wrote:
>
> But I note, after paying careful attention to the credits this week, that this
> program appears to be outsourced to a private radio production firm in Toronto.
> I can understand outsourcing for TV, where more substantial expenses are
> involved, but is radio not cheap enough for CBC to produce on its own?
> I wonder if this is a first for CBC English Radio.
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