[Swprograms] OT: Sirius to Increase Channels

[John Figliozzi <jfiglio1@xxxxxxxxxxxx>]

Announcement today by Sirius Satellite Radio about a pending increase 
in channel capacity due to advances in digital compression 
technology....

John Figliozzi

Begin forwarded message:

> SIRIUS TO INCREASE PROGRAMMING CAPACITY OVER
> ITS EXISTING SATELLITE RADIO SYSTEM
>  
> New Modulation Technology Will Initially Increase Current System 
> Capacity by Approximately 25%, Enabling SIRIUS to Expand Offering of 
> Audio, Data and Video Services While Maintaining Broadcast Quality
>  
>  
> NEW YORK – June 13, 2005 – SIRIUS Satellite Radio (NASDAQ: SIRI) today 
> announced that it has developed a new, advanced proprietary technology 
> that will initially increase the company’s total network capacity by 
> approximately 25% within its existing digital transmission system.  
> The technology, known in the industry as hierarchical modulation, will 
> allow SIRIUS to offer additional audio channels, as well as advanced 
> services such as data and video, without affecting the quality of its 
> broadcasts.
>  
>   “Our new modulation technology will use a very innovative approach 
> to increase the number of bits we transmit through our satellite and 
> terrestrial repeater networks, enabling us to increase the effective 
> use of our currently licensed spectrum to add additional programming 
> for the benefit of our subscribers,” said Jim Meyer, SIRIUS President, 
> Sales and Operations.  “Sirius will continue to deliver uncompromised 
> sound quality, and with this new technology we will retain the 
> flexibility to expand our broadcasts even further in the future.”
>  
> The technology, developed by SIRIUS’ Advanced Development Team based 
> in Lawrenceville, NJ, will work over SIRIUS’ current network, with 
> minimal upgrades to its satellite uplink and terrestrial repeater 
> infrastructure.  SIRIUS has already conducted several tests of the 
> technology to confirm the performance. 
>  
> The new modulation technology will not impact the customer experience 
> of existing SIRIUS radios sold or currently on the market.  Future 
> SIRIUS radios will be outfitted with the new technology, making it 
> possible for them to receive the additional services planned.
>  
> "Since our inception, it has been SIRIUS' goal to combine the most 
> cutting-edge technology with the best in creative programming," said 
> Scott Greenstein, SIRIUS President, Entertainment and Sports.  "This 
> technological advancement is validation of SIRIUS' ability to excel in 
> both areas of expertise, and to provide our subscribers with 
> innovative services and a unique entertainment experience.”
>  
>  
> SIRIUS is currently working with its silicon partners to integrate the 
> advanced modulation technology into its chipsets.  The company expects 
> to begin offering services using the new technology in the second-half 
> of 2006.
>  
>  
>  


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