Re: [Swprograms] WCBS-FM drops oldies for "Jack" format

[Daniel Say <say@xxxxxx>]

> I have read a few articles over here suggesting that
> advertisers should think about targeting the 50 plus
> age bracket as they have plenty disposable income and,
> unlike some years ago, are happy to spend it on quite
> luxury items.
> 
> Mike
----
	But old people don't "consume" as much and
	are set in their buying ways.  Advertisers 
	want new growth, new 'buyers.'
	And most adverts only affect directly about
	2 percent of listeners 
_______________________________________________
Swprograms mailing list
Swprograms@xxxxxxxxxxxxxxxx
http://dallas.hard-core-dx.com/mailman/listinfo/swprograms

To unsubscribe:  Send an E-mail to  swprograms-request@xxxxxxxxxxxxxxxx?subject=unsubscribe, or visit the URL shown above.