Re: [Swprograms] WCBS-FM drops oldies for "Jack" format

[Mike Barraclough <softbulletin1@xxxxxxxxx>]

I have read a few articles over here suggesting that
advertisers should think about targeting the 50 plus
age bracket as they have plenty disposable income and,
unlike some years ago, are happy to spend it on quite
luxury items.

Mike

--- Joel Rubin <jmrubin@xxxxxxxxxxxxx> wrote:

>
http://www.nydailynews.com/entertainment/ent_radio/story/316472p-270752c.html
> 
> Of course, this is nothing new. One problem with the
> oldies format is
> that it is demographically bad. As the boomers get
> gray, it gets fewer
> and fewer of the 19-44 age group which is what
> advertisers most want.
> The old format's fanatics are screaming something
> other than "Cuzzin
> Brucie!". And they might just win. IIRC CHUM
> (1050chum.com), once the
> big rocker of Toronto, went from oldies to sports
> and back to oldies
> again.
> 
> 
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