Re: [Swprograms] Consultants view of BBC's public service role

[John Figliozzi <jfiglio1@xxxxxxxxxxxx>]

FWIW, I think it's both necessary and proper to examine how traditional 
values of public service broadcasting are influenced by recent 
technological developments and the changes they have wrought.  For 
example, some of the content found on cable tv networks like Discovery, 
History Channel, etc. resembles that which was formerly almost 
exclusively found only on PBS.  This has to have some profound effects 
and understanding them and applying lessons learned therefrom can only 
strengthen the genre overall.  So it is with international public 
broadcasting, including radio, that has been tossed around by the fall 
of the Berlin Wall, the advent of new technologies, the availability of 
similar content from other sources (some of them commercial) and 
changing economic imperatives.

Having said that, and having attended a fair number of consultant-led 
seminars, I too grow tired quickly of the annoying efforts of some to 
coin new jargon and create a mystique around what are usually rather 
simple truths.

John Figliozzi


On Apr 13, 2005, at 3:51 PM, Richard Cuff wrote:

> Seems that a common thread to all this is the notion of significant
> change that's taking place in "radio listening".  I don't know what it
> should be called...content distribution sounds wrong.  Frankly,
> content *aggregation* is probably not too far off a description.
>
> In the USA much public programming -- even that distributed by NPR --
> comes from independent producers.
>
> One of the things Mr. Gyr is doing is emphasizing the importance of
> the BBC "brand".  Whether a program is produced internally or
> externally doesn't matter -- it must nonetheless be compatible with
> the image, reputation, and credibility the BBC has as a broadcaster.
>
> One of his titles looks interesting:  "The Dynamic Enterprise: Tools
> for Turning Chaos into Strategy and Strategy into Action".
>
> Instead of "Anna Analogue" and "Digital Joe", a more apropos moniker
> might be "Curious George", from a series of children's books.
>
> FWIW, part of what I do is in a similar space -- helping companies
> understand and respond to the actions of their competitors in an
> environment when user needs are changing.
>
> I can't draw either.
>
> 8-)
>
> Richard Cuff / Allentown, PA  USA
>
> On 4/13/05, Mike Barraclough <mikewb@xxxxxxxxxxxx> wrote:
>> Senior programme editors across the BBC are being shown a badly 
>> edited video
>> of a "presentation" designed to explain "the new myth" of the BBC and 
>> to
>> clear up any confusion over why 20 per cent of its programme makers 
>> must now
>> be made redundant.
>
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