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Re: [IRCA] Shortest lived radio format.....
- Subject: Re: [IRCA] Shortest lived radio format.....
- From: Rick Lewis <ricklew@xxxxxxxxxxxxxx>
- Date: Wed, 1 Feb 2006 14:25:09 -0700 (MST)
As I recall, it was a big deal around 1974 when WNCN in New York City
changed to AOR from classical, and listener pressure forced a return to
classical.
Also there was little initial response when Y102 (KYYT) Goldendale,
Washington flipped to country in 1993, so that satellite format lasted a
few days before it flipped back to Adult Contemporary.
Of course, it's comparatively easy to make those changes using a
satelllite provider offering multiple formats.
A more permanent flip to country took place a couple of years later, and
it's been successful. The difference? Marketplace changes, and more
patience.
--Rick
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