Re: [IRCA] KVI-570 format change

[Mike Sanburn <mikesanburn@xxxxxxxxxxx>]

DeJa Vu---I recall many times Phil wearing his KVI-Oldies T-Shirt with the '57 Chevy on it at the IRCA conventions.....Maybe KVI will offer some neat new promotional swag???? I've logged them here in Southern California but it's been many moons sinve I've heard them with KLAC off the air. ms
> Date: Fri, 5 Nov 2010 18:04:10 +0000
> From: bportzer@xxxxxxxxxxx
> To: irca@xxxxxxxxxxxxxxxx
> Subject: [IRCA] KVI-570 format change
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> KVI will drop conservative talk in favor of oldies on Monday.  
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> The change was announced on sister station KOMO's website a few days ago: 
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> http://www.komonews.com/news/local/106489348.html 
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> It seems like an unusual move.  Not many AM stations have music formats these days, and conservative talk is still a popular.  On the other hand, KVI's ratings have been in a bit of a decline lately, starting a few years ago when Rush Limbaugh moved to KTTH-770.  
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> It will be interesting to see how the change works out.  Oldies formats can be reallly good or reallly bad depending on how they're put together.  
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> From a DXing perspective, it'll probably mean more splatter for the TP's on 567 and 575. 
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> Bruce
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