Re: [IRCA] Disney

[scott@xxxxxxxxxx]

>
> I remember when KALY Albuquerque dropped Radio Disney just after we toured
> their studios at last year at the IRCA convention. I guess it's like
> anything else nowadays. If it isn't making enough money just take an ax to
> it.

Radio Disney never made money on its own. From day one in 1996, it was a
promotional tool for the larger Disney empire...and back then, a network
of AM stations in small and medium markets was a pretty good (and fairly
cheap) way to get visibility for it.

But the one-two punch of new distribution channels (satellite radio,
streaming audio) and the decline of AM has made it less crucial for Disney
to be on the AM airwaves...which is why we're seeing these stations start
to get sold off. The first round was back in January, when they spun off
Albuquerque, Norfolk, Greensboro, Tulsa and Fort Myers. I suspect next
week's round won't be the last...but I also don't think they're going to
be too hasty about shutting down big-market outlets like 1560 in NYC or
1110 in LA.

s
_______________________________________________
IRCA mailing list
IRCA@xxxxxxxxxxxxxxxx
http://montreal.kotalampi.com/mailman/listinfo/irca

Opinions expressed in messages on this mailing list are those of the original contributors and do not necessarily reflect the opinion of the IRCA, its editors, publishing staff, or officers

For more information: http://www.ircaonline.org

To Post a message: irca@xxxxxxxxxxxxxxxx