Re: [IRCA] KGA 1510 app

[Scott Fybush <scott@xxxxxxxxxx>]

Bill Harms wrote:

> Later in the 1940's when Louis Wasmer owned KGA, he 
> installed a 50 kW transmitter and this brought the Daytime coverage of 
> KGA on a par with KHQ, but they also discovered that KGA had a large 
> coverage area at night. The various owners tried in different ways to 
> capitalize on that fact, some more successfully than others. It is 
> obvious that the current owners don't care.

 From looking at recent ratings, it looks like KGA isn't doing very 
well, period. The last 12+ numbers I saw put KGA down in the high 
1-shares, with barely a third of the listenership of news-talk 
competitors KQNT (the old KHQ) and KXLY. Citadel, which now has much 
bigger issues with the recent ABC deal that gave it big-market 
properties such as WABC, WLS and KGO, simply has bigger fish to fry 
these days. KGA's barely a blip on their balance sheet now.

I don't think the move from the Moran Prairie site south to Spangle did 
KGA's signal (or KJRB's) any favors, especially over to the east toward 
Coeur d'Alene, where so much of the money in the market is these days.

And not that I celebrate the downgrade of any big skywave signal, but 
there's a legitimate question of how much value KGA's nighttime 
programming provides to listeners outside the Spokane area. There's 
nothing very local about Jerry Doyle, Lars Larson (on many hours' tape 
delay) and Rollye James...and probably very little that isn't already 
heard on other big skywave signals in the region. Are they even doing 
local news at night?

s
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