[IRCA] KDKA Loses Pirates Broadcast Rights

[Bruce Portzer <bportzer@xxxxxxxxxxx>]

 From the Seattle Times 13 September.  It's interesting that this would 
make the sports pages in Seattle

The first radio station to broadcast a major-league baseball game is 
losing the rights to *Pittsburgh* *Pirates* games after 51 years.

KDKA will cease to be the Pirates' flagship station in 2007 as the 
team's radio rights shift for the first time to FM, news-talk station 
WPGB. KDKA has carried *Pirates* games since 1955 and, in 1921, carried 
the first live broadcast of a major league game --- about a year after 
becoming the nation's first licensed commercial radio station.

KDKA, a 50,000-watt station that can be heard throughout the East Coast 
and in Canada during the evenings, also aired *Pirates* games at times 
before WWSW gained the team's broadcast rights for a period in the 1940s 
and early 1950s.

By changing radio flagship stations, the *Pirates* will trade the mass 
audience KDKA reaches in surrounding states for one with strong ratings 
in more desirable age brackets for a pro sports team.


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