Re: [Swprograms] [Internetradio] BBC World Service Annual Review for 2009-10 has been published

["Rob de Santos" <rdesantos@xxxxxxxxx>]

I'm with you on this, John. While I fully support a move to include "new media" distribution, it all seems to have the air of self-fulfilling prophecy. We broadcast less; we report fewer listeners, so we broadcast less, so we have...  

Another news article on the BBC report:

http://www.theregister.co.uk/2010/07/06/bbc_radio_review/ 

--
-Rob de Santos


-----Original Message-----
From: John Figliozzi [mailto:jfiglio1@xxxxxxxxxxxx] 
Sent: Monday, July 05, 2010 11:19 PM
To: Shortwave programming discussion
Cc: Internet radio discussion; Shortwave programming discussion
Subject: Re: [Internetradio] [Swprograms] BBC World Service Annual Review for 2009-10 has been published

At this point, I don't know if it's the research numbers that dictate  
the policies or the policies that dictate the research numbers. Keep  
in mind that I just barely passed my college statistics course many  
years ago, but I remain skeptical that anyone can produce such  
definitive numbers on listenership half a world away where electricity  
is still considered a luxury. (I'll probably be taken to the woodshed  
by Kim Elliot for making a remark like that.)

John Figliozzi
Halfmoon, NY

Sent from my iPod

On Jul 5, 2010, at 21:56, Richard Cuff <rdcuff@xxxxxxxxx> wrote:

> http://www.bbc.co.uk/worldservice/specialreports/annual_review_2010.shtml
>
> Includes the BBC's review of World Service activities and operations
> for the past year.
>
> There are links there to the full annual review.
>
> Interesting items to this group:
>
> 1) Decrease in 20 million in shortwave listenership -- noted
> especially in Bangladesh, India, and Nigeria -- countries where one
> would think shortwave is still the key method of listening.
>
> 2) 39% increase in "visitors" (however defined) to BBC World Service  
> online
>
> A key "pull quote" from Peter Horrocks (Director, BBC Global News
> [which includes World Service]) appears on page 1:
>
> "The figures show the success of our multimedia strategy and
> investments for global audiences. But the continued dramatic decline
> in short wave listening shows that those audiences are rapidly
> changing the way they access international news. Unless BBC World
> Service can accelerate its response
> to those changes, it will face a rapid deterioration in its impact.”
>
> Looks like they're greasing the skids for further reductions in
> shortwave utilization, as had been mentioned a few months ago when the
> audience numbers first came out.
>
> It's worth a read partly because it sets forth what the BBC believes
> the agenda and priorities for the World Service should be in the
> months and years ahead.  Whether we longtime observers of, and
> listeners to, the World Service agree with this agenda is another
> matter.
>
>
>
>
> -- 
> Richard Cuff / Allentown, PA  USA
>
> International broadcasting / shortwave blog:
> http://www.intlradio.blogspot.com



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