Re: [Swprograms] [Internetradio] [ODXA] More on BBCWS budget issues -- shortwave likely to face further cuts

[Richard Cuff <rdcuff@xxxxxxxxx>]

A follow-on press release states that shortwave listenership losses in
the past year occurred primarily in Bangladesh (down 7 million), India
(down 8.2 million), and Nigeria (down 2.9 million); these areas
haven't seen significant shortwave airtime reductions up to this
point.

So it would seem the citation I originally noted is based on shortwave
listenership reductions in those areas where shortwave had been the
primary means of listening.

Countries with listenership gains:  Tanzania (up 1.4 million) and
(surprise!) the USA (up 0.6 million), primarily due to partner station
placement on FM and mediumwave.

See http://www.bbc.co.uk/pressoffice/pressreleases/stories/2010/05_may/24/wsnews.shtml

Richard C


On Mon, May 24, 2010 at 11:04 PM, John Figliozzi <jfiglio1@xxxxxxxxxxxx> wrote:
> Others may have already noted this, but there is an element of the
> "chicken/egg" dichotomy in the BBC's analysis.  So, which is it?  Is the BBC
> reducing shortwave because listenership on that platform is down?  Or is
> shortwave listening down because the BBC is (has been) reducing its
> shortwave presence?
>

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