[Swprograms] More on BBCWS budget issues -- shortwave likely to face further cuts

[Richard Cuff <rdcuff@xxxxxxxxx>]

Peter Horrocks, World Service director, was recently interviewed by
the Financial Times.

Key comments pulled from the article:

"The BBC World Service must look to transfer more of its message to
the world online and on to mobile telephones in order to counter
potentially severe budget cuts and a sharp decline in its traditional
shortwave audience...a reduction in the budget for expensive shortwave
transmissions that reach most parts of the globe is one of the
motivations for a reshaping of the BBC’s overseas operations."

Horrocks cited a global audience survey which showed that while the
overall number of people listening to, watching or reading BBC
broadcasts online had gone up slightly from 238m to 241m in 2009-10,
the World Service radio shortwave audience had fallen 9 per cent from
177m to 161m.

You'll have to register with the FT for the full article; its URL is
http://www.ft.com/cms/s/0/0337712a-666f-11df-aeb1-00144feab49a.html

-- 
Richard Cuff / Allentown, PA  USA

International broadcasting / shortwave blog:
http://www.intlradio.blogspot.com

_______________________________________________
Swprograms mailing list
Swprograms@xxxxxxxxxxxxxxxx
http://montreal.kotalampi.com/mailman/listinfo/swprograms

To unsubscribe:  Send an E-mail to  swprograms-request@xxxxxxxxxxxxxxxx?subject=unsubscribe, or visit the URL shown above.