[Swprograms] Divergence of convergence (somewhat OT)

[Richard Cuff <rdcuff@xxxxxxxxx>]

While the article below addresses matters relating to television, one
could easily substitute radio into the logic and thought processes.

The writer uses the term "consume content" which sounds more
stuffed-shirt than "listen to the radio" but represents the quandary I
have mused about for years.

One of the challenges for international broadcasters is that the cost
of learning what drives consumer behavioris a lot higher than it is
for your local FM radio station.

Richard Cuff / Allentown, PA  USA

http://broadcastengineering.com/automation/divergence-convergence-0407/
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