[Swprograms] Fwd: [uk-radio-listeners] RAJAR: UK internet and podcast listening survey released

["Richard Cuff" <rdcuff@xxxxxxxxx>]

Posted at the UK listeners group.

Interesting statistic - nearly a third of UK adults claim to listen to
online radio.

Richard Cuff / Allentown, PA  USA


---------- Forwarded message ----------
From: Mike Barraclough <mikewb@xxxxxxxxxxxx>
Date: Wed, Dec 10, 2008 at 12:25 PM
Subject: [uk-radio-listeners] RAJAR: UK internet and podcast listening
survey released
To: uk-radio-listeners@xxxxxxxxxxxxxxx


RAJAR releases findings of its third survey of internet delivered
audio services today, 10 December, 2008, and reveals that almost one
third (31.7%) to the radio via the internet, while 7.2 million have
downloaded a podcast.

Christel Lacaze, research manager, RAJAR comments: "With the increase
in broadband internet access rising from 51% of UK households in 2007
to 56% in 2008 and the high profile launch of BBC iPlayer, listening
to the radio has never been a more attractive proposition. This third
report clearly reveals that internet delivered audio listening,
whether it is listening live, via Listen Again services, via
Personalised Online Radio or via Podcasts, continues to rise steadily."

Top line findings:

Listening via the Internet

Almost one third (31.7%) of the UK's adult population or 16.1 million
people claim to have listened to the radio via the internet compared
with 14.5 million people in May. This includes 15 million listening
live and 13.5 million listening at a later time using Listen Again
services.

The vast majority of internet radio listening takes place at home
(89%) while one in five listen at work (21%) and 6% listen elsewhere.

2.9 million people now claim to have used a Personalised Online Radio
(up from 2.1 million in May).

The average user of Listen Again services listens to 1.65 programmes
each week.

Threequarters of those ListenAgain listeners said the service has no
impact on the amount of liveradio to which they listen; while almost
half said they are now  listening to radio programmes  to which they
did not listen previously.

Listening to Podcasts

7.2 million people have downloaded a podcast(up from 6million in May
),and 4.1 million say they listen to a podcast each week(up from 3.7
million in May and 1.9 million in November 2007).

The average podcast user subscribes to 4.41 podcasts (up from 3.59 in
May)and spent just over an hour listening to them in the previous
week. As in the two previous surveys, comedy and music continue to be
the two favourite genres.

Podcasts remain a fairly new activity for most users,with 43% having
started doing so only in the last year.

iTunes remains the software of choice, used by almost 70% of podcast
users to subscribe to podcasts, while 17% simply download directly
from the website via their browser. 75% listen to podcasts on their
home computer and 66% listen via a portable audio/mp3player.

Despite their portability, threequarters of users listen directly on
their personal computer and  78.7% listen at home,while 65.7% transfer
them to portable devices and 44.8%listen in the car or on public
transport.

Podcast listening occurs throughout the day,with an evening peak when
39% of podcast users press the play button(weekdays).

78 %of podcasts users listen to podcasts that are more than a week old.

Podcasting appears to have a positive effect on radio listening with
35% saying that they now listen to radio programmes to which they did
not listen previously.

The number of people who have ever paid for a podcast remains stable
at about 3% of podcast users.

55% of respondents said they would be interested in downloading
podcasts containing advertising if they were free, while only 33%
responded positively to the idea of podcasts without adverts that had
to be paid for.

The full report is at:
http://www.rajar.co.uk/docs/news/MIDAS3_report.pdf


------------------------------------

Yahoo! Groups Links

<*> To visit your group on the web, go to:
   http://groups.yahoo.com/group/uk-radio-listeners/

<*> Your email settings:
   Individual Email | Traditional

<*> To change settings online go to:
   http://groups.yahoo.com/group/uk-radio-listeners/join
   (Yahoo! ID required)

<*> To change settings via email:
   mailto:uk-radio-listeners-digest@xxxxxxxxxxxxxxx
   mailto:uk-radio-listeners-fullfeatured@xxxxxxxxxxxxxxx

<*> To unsubscribe from this group, send an email to:
   uk-radio-listeners-unsubscribe@xxxxxxxxxxxxxxx

<*> Your use of Yahoo! Groups is subject to:
   http://docs.yahoo.com/info/terms/




-- 
Richard Cuff / Allentown, PA  USA

International broadcasting / shortwave blog:
http://www.intlradio.blogspot.com
_______________________________________________
Swprograms mailing list
Swprograms@xxxxxxxxxxxxxxxx
http://montreal.kotalampi.com/mailman/listinfo/swprograms

To unsubscribe:  Send an E-mail to  swprograms-request@xxxxxxxxxxxxxxxx?subject=unsubscribe, or visit the URL shown above.