[Swprograms] NYTimes.com: An Upstart Up Against a Jewel
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[Swprograms] NYTimes.com: An Upstart Up Against a Jewel



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Interesting article regarding PRI's new morning magazine, "The Takeaway" from the NY Times. An interesting quote in the article: "Long term, nobody needs a terrestrial radio station". Which leads to wondering -- how long, exactly, is 'long term'? Another interesting talking point in the article is the role of the local radio station nowadays... Worth a read for those interested in shortwave...I suspect many of us started to listening to shortwave programming before NPR (and PRI) gained the stature they now enjoy. Richard

BUSINESS / MEDIA & ADVERTISING   | May 3, 2008
Talking Business:  An Upstart Up Against a Jewel
By JOE NOCERA
“The Takeaway,” a brand-new show broadcast on 15 public radio stations, is gearing up to face off with the mother of all public radio shows, “Morning Edition.”


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