Re: [Swprograms] Fwd: [uk-radio-listeners] RAJAR data on ways people listen to the radio

[Daniel Say <say@xxxxxx>]

> This is UK-specific but of possible interest to those interested in
> how people "consume" radio nowadays...
> 
> Richard Cuff / Allentown, PA  USA
> 
> ---------- Forwarded message ----------
> From: Mike Barraclough <mikewb@xxxxxxxxxxxx>
> Date: May 10, 2007 9:13 AM
> Subject: [uk-radio-listeners] RAJAR data on ways people listen to the radio
> To: uk-radio-listeners@xxxxxxxxxxxxxxx
> 
> 
> RAJAR data on ways people listen to the radio:
> 
> Radio listening remains stable at 45 million people, or 90% of the UK
> population.
...
> Listening to downloaded podcasts also continues to grow. RAJAR
> research, this quarter, shows that 2.5 million adults (18% of mp3
> player owners) now report that they have used their mp3 player to
> listen to downloaded podcasts. This is a significant rise from 2.1
> million in Q4, 2006.
> 
	Yes, podcasting is the new walkman-on-the-bus,
	though we see a few of those too.
	
	Pick up your downloading MP3 player next to your mobile phone
	charger with one swoop on going out to work in the
	morning.

	Now if only we could get them to download shortwave-overnight
	to timeshift the static and whistles to their MP3/Ipods!

						Daniel Say
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