Re: [Swprograms] Refered article from: Richard Cuff

["Richard Cuff" <rdcuff@xxxxxxxxx>]

Kevin, my thoughts were the same.  The parallel might be how CNN's
"Headline News" has evolved.  Nowadays I view that as "news for those
with short attention spans."

The target demographic here is probably ages 20-35 -- the type who
would not be a typical "Morning Edition" listener.  This show needs to
compete with all the "Morning Zoos" out there.

The interesting challenge is this:  How will both these offerings make
headway in serving a demographic that listens to radio much less than
their older peers?

This offering might wind up as an HD2 offering as well as a largely
online offering.

Richard Cuff / Allentown, PA

On 3/20/07, Kevin Anderson <k9iua@xxxxxxxxx> wrote:
> I hope my local public radio stations don't buy into it,
> especially to replace Morning Edition.  When I read words like
> "dynamic and lively new," "entirely new sound," "wholly live,
> open, and unprecedented personality-driven," and "charismatic
> host," I am immediately turned off.
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