Re: [Swprograms] [dxld] RCI`s drastic schedule changes

["Richard Cuff" <rdcuff@xxxxxxxxx>]

Given that stations of all stripes -- particularly those that have
long been niche stations like RCI -- have had trouble scoping out a
raison d'etre since the early 1990s, I am more willing to give RCI the
benefit of the doubt and allow the new service an opportunity to find
its legs.

What I still have trouble figuring out is how immigrant Canadians will
find out about them; one thinks RCI would have to reach out to
Canada's existing multilingual / "ethnic" - formatted radio stations
and other mass media.

It would be interesting to see a comparison of how immigrants in both
Canada and the USA get their news -- does the Internet receive a
greater proportion of first mentions for immigrants than for native
English (and French) speakers?

Richard Cuff / Allentown, PA  USA


On 11/28/06, jfiglio1@xxxxxxxxxxxx <jfiglio1@xxxxxxxxxxxx> wrote:

>
> As a consequence of all this, we are witnessing RCI attempting to find
> a new raison d'etre.  For now, it appears to be centering on new
> immigrants, actual and potential.  I'm not at all certain that this is
> a winning formula.  Perhaps we are seeing RCI (at least as we have
> come to know it over the decades) in its final hours?
>
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