[Swprograms] TV replacing radio in Africa

[Mike Barraclough <softbulletin1@xxxxxxxxx>]

Food for thought:

Continental drift
The BBC should be pointing its TV transmitters at
Africa, not the Middle East
Philip Fiske de Gouveia
Friday November 4, 2005

The recent announcement of the launch of a new BBC
Arabic television channel has a rather disappointing
inevitability about it.

But the BBC, and the government, are looking at the
wrong continent. They should be aiming for
Africa......

Television is replacing radio as the medium of choice
in Africa - and just as al-Jazeera itself has had
genuine political impact in the Middle East, so an
African version could do the same.

The BBC must swing its TV transmitters not eastwards,
but south towards a media-hungry Africa.

Full article:

http://media.guardian.co.uk/broadcast/comment/0,7493,1608044,00.html

Mike


		
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