Re: [Swprograms] (no subject)

[Richard Cuff <rdcuff@xxxxxxxxx>]

This appears to be a TV, er, uh, video offering, judging by the
references to PBS and BBC America.

Richard Cuff / Allentown, PA  USA

On 11/2/05, Mike Barraclough <softbulletin1@xxxxxxxxx> wrote:
> BBC World takes first step towards rolling news in the
> US
>
> by Staff Brand Republic 2 Nov 2005
>
> LONDON - BBC World News is to be launched in the US,
> 24 hours a day, seven days a week, as part of
> RealNetwork's SuperPass broadband service in the first
> step towards offering 24-hour rolling news to the US
> market.
>
> The deal follows reports last month that the launch of
> a 24-hour US BBC News channel could be getting closer
> as the corporation extended its BBC World News service
> to offer hours of early morning news.
>
> (Brandrepublic.com)
>
> BBC World has secured a three-hour block on BBC
> America, replacing half-hour bulletins. It marked the
> first time BBC World News has broadcast for three
> hours straight in the US.
>
> The BBC's international news and entertainment channel
> will initially only be available to RealNetworks'
> subscribers. A 14-day free trial is being offered at
> www.real.com and builds on the availability of
> selected BBC World News programming, which is already
> broadcast in around 86m US homes daily on PBS, and at
> breakfast time on BBC America.
>
> The BBC said that recent independent research has
> shown a 40% increase in the US audience demand for
> international news.
>
> Sian Kevill, BBC World's editorial director, said:
> "BBC World News can deliver this, and has a worldwide
> reputation for impartial and accurate reporting, and
> this is at the core of what our teams do to ensure we
> bring the stories behind the headlines to our
> audience."
>
> The deal is an extension of a longstanding deal
> between the BBC and RealNetworks in Europe.
>
> Dan Sheeran, senior vice-president of music and video
> at RealNetworks, said: "We are thrilled with the
> opportunity to offer our US SuperPass members the
> highly regarded coverage of BBC World News. Our
> members will now have access to live coverage of world
> events and programming 24/7."
>
> Jeff Hazell, BBC World's director of distribution and
> business development, said: "We have received great
> interest from a number of US operators looking to take
> the BBC World News channel on a full-time basis.
>
> "Our partnership with RealNetworks in the US is a
> first for BBC World News and we believe that it will
> generate further audience demand for the channel and
> bring us closer to launching a 24-hour offer on US
> cable, satellite and other digital platforms."
>
>
>
>
>
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