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BBC World takes first step towards rolling news in the
US

by Staff Brand Republic 2 Nov 2005

LONDON - BBC World News is to be launched in the US,
24 hours a day, seven days a week, as part of
RealNetwork's SuperPass broadband service in the first
step towards offering 24-hour rolling news to the US
market.

The deal follows reports last month that the launch of
a 24-hour US BBC News channel could be getting closer
as the corporation extended its BBC World News service
to offer hours of early morning news.

(Brandrepublic.com)

BBC World has secured a three-hour block on BBC
America, replacing half-hour bulletins. It marked the
first time BBC World News has broadcast for three
hours straight in the US.

The BBC's international news and entertainment channel
will initially only be available to RealNetworks'
subscribers. A 14-day free trial is being offered at
www.real.com and builds on the availability of
selected BBC World News programming, which is already
broadcast in around 86m US homes daily on PBS, and at
breakfast time on BBC America.

The BBC said that recent independent research has
shown a 40% increase in the US audience demand for
international news.

Sian Kevill, BBC World's editorial director, said:
"BBC World News can deliver this, and has a worldwide
reputation for impartial and accurate reporting, and
this is at the core of what our teams do to ensure we
bring the stories behind the headlines to our
audience."

The deal is an extension of a longstanding deal
between the BBC and RealNetworks in Europe.

Dan Sheeran, senior vice-president of music and video
at RealNetworks, said: "We are thrilled with the
opportunity to offer our US SuperPass members the
highly regarded coverage of BBC World News. Our
members will now have access to live coverage of world
events and programming 24/7."

Jeff Hazell, BBC World's director of distribution and
business development, said: "We have received great
interest from a number of US operators looking to take
the BBC World News channel on a full-time basis.

"Our partnership with RealNetworks in the US is a
first for BBC World News and we believe that it will
generate further audience demand for the channel and
bring us closer to launching a 24-hour offer on US
cable, satellite and other digital platforms." 


	
	
		
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