[Swprograms] Role of public broadcasters

[Ricky Leong <rleong@xxxxxxx>]

I'd like to share this message from Tod Maffin, a locked-out CBC employee. It is 
from his widely-viewed website "CBC Unplugged":
http://cbcunplugged.blogware.com/blog

"Public broadcasters need to rethink their model for content distribution.
"We Tell Stories. PERIOD.
"We do not ONLY make audio that goes out on transmitters. We can and should 
continue to broadcast terrestrially, but we need to rethink our role as public 
storytellers. We can tell the stories of our nation through radio, podcasts, 
print, television, digital, and much more.
"We have been fixated on distribution in the last 30 years and that's a mistake. 
We need to fixate on STORYTELLING and then use whatever means of distribution 
are available. Distribution will always be there and will always reinvent 
itself. We need to embrace everything that comes along from a technical 
standpoint, but invest in investigative research and storytelling skills."

He's got a point, except that more means of distribution usually means higher 
costs ... and what manager wants to hear that? Surely, there's a happy medium 
somewhere. (Pun intended.)

Ricky Leong
Calgary, Alta.

-- 
The whistle shrill still lingers on
In the hearts of everyone
Every day from dusk till dawn
- Orangedale Whistle, Jimmy Rankin/Rankin Family
_______________________________________________
Swprograms mailing list
Swprograms@xxxxxxxxxxxxxxxx
http://dallas.hard-core-dx.com/mailman/listinfo/swprograms

To unsubscribe:  Send an E-mail to  swprograms-request@xxxxxxxxxxxxxxxx?subject=unsubscribe, or visit the URL shown above.