Re: [Swprograms] DRM launches at the IFA

[John Figliozzi <jfiglio1@xxxxxxxxxxxx>]

I agree wholeheartedly. Mike.  To add further perspective to this  
issue, there was a report last night on NBC news about the role the  
lowly (to some...perhaps including Senger) transistor radio was  
playing in getting vital information to victims of the Katrina  
Disaster in the US South.

DRM might offer some real advantages and improvements for hf  
broadcasting in many respects.  But it still has more challenges to  
overcome including the ease with which it can be jammed and the  
potential (cited by Senger himself) for disaster if BPL efforts  
continue to proliferate.

McLuhan may have said that the medium is the message, but I think it  
is clear for all to see that the message is the message.  Which  
medium most effectively carries it according to situation is another  
matter.

John Figliozzi

On Sep 7, 2005, at 4:17 AM, Mike Barraclough wrote:

> Here's a report in German with pictures from someone
> who attended the fair spotted by
> N.Scheer on the drmrx forums:
>
> http://www.funkerberg.de/drm/ifa2005/index.htm
>
> The model he has got most information and pictures on
> is the
> Roberts/Sangean
> RD2 to be released in the German market for Christmas,
> 250 to 300 Euros.
>
> As to DRM's marketing I note this item in DXLD:
>
> Peter Senger announced at IFA that next year DW would
> cease analog transmission to Europe. He said "We want
> to force our listeners in Europe to buy DRM radios"
> (Aaron Zawitzky, DX LISTENING DIGEST)
>
> If anyone told me that to listen to them any more I
> would ned to spend 250 to 300 Euros to replace a radio
> I had that worked perfectly well for every other
> station I would just not listen to them anymore, does
> Senger intend to switch off the internet streaming as
> well? He said in January that he expects 1 million DRM
> receivers to be in use by the end of next year, people
> in the industry think radio is more important to the
> consumer than it actually is, in the main consumers
> replace radios when they are broke. Unlike when I was
> young there are plenty other sources of home
> entertainment, mp3 players, more TV channels,
> computers, game consoles etc. A lot of radio listening
> is now done in the car yet none of the three car
> radios on display seem to have committed to an actual
> launch date for their product. The price point of 250
> to 300 Euros is too high for mass sales as a new
> product. He is correct in thinking that if there are
> stations on digital that are not on analogue it serves
> to drive sales but not at that price point for one
> digital only station.
>
> Mike
>
> --- John Figliozzi <jfiglio1@xxxxxxxxxxxx> wrote:
>
>
>> It would be nice if there were a few pictures.  This
>> 'stealth"
>> rollout is almost as frustrating as the long wait
>> for the
>> availability of "real" receivers.  Doesn't anyone at
>> DRM know how to
>> market and build enthusiasm for a product?  I could
>> be one of their
>> prime customers, but all I'm feeling after Berlin is
>> intense
>> frustration.
>>
>> John Figliozzi
>>
>>
>
>
>
>
>
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