[Swprograms] Sirius Sat Radio to Have Korean & Chinese Channels

[jfiglio1@xxxxxxxxxxxx]

SIRIUS SATELLITE RADIO TO LAUNCH CHINESE AND KOREAN LANGUAGE CHANNELS

SIRIUS developing Asian Music and News Channels with MultiCultural 
Radio Broadcasting Inc.

Radio Korea USA launches this fall with a mix of news, entertainment 
and music


NEW YORK - June 28, 2005 – SIRIUS Satellite Radio (NASDAQ: SIRI) and 
MultiCultural Radio Broadcasting Inc., a privately held multi-ethnic 
radio operator, today announced a multi-year exclusive agreement to 
create and launch Asian language channels on SIRIUS.  The Asian 
programming, the first of its kind to be broadcast on satellite radio, 
will launch first with a Korean channel and later followed by a 
Chinese channel.  

"We have the most expansive and diverse programming in radio and as 
part of that, it is important to offer top quality radio to the 
country’s more than 12 million Asian Americans,” said Scott 
Greenstein, SIRIUS’ President, Entertainment and Sports. “We are 
excited to partner with MultiCultural Radio Broadcasting, the leader 
in Asian radio programming in the U.S, to give Asian Americans 
anywhere across the country the opportunity to have Chinese and Korean 
language satellite radio,” Greenstein added.

MultiCultural Radio Broadcasting Inc., which owns and operates forty-
four AM and FM radio stations in the U.S., will bring its expertise in 
Asian programming to help SIRIUS create programming that appeals to 
Asian American listeners.  The Korean channel, which will be called 
Radio Korea USA, is expected to launch this fall, and will offer a 
variety of news, entertainment and music programming in Korean.  The 
Chinese channel that is expected to launch thereafter will offer 
popular music from China, Hong Kong and Taiwan, as well as short news 
and information updates of interest to these subscribers. 

“With SIRIUS’ ability to broadcast anywhere and everywhere in the 
country, these channels allow us to effectively reach a large 
underserved audience," said Arthur Liu, Chief Executive Officer, 
MultiCultural Radio Broadcasting Inc.  "As it was proven from our 
recent Arbitron surveys with our Asian audience in Los Angeles and New 
York metropolitan radio markets, Asian American listeners prefer 
ethnic media over mainstream media.”  

The Arbitron survey conducted earlier this year in New York and Los 
Angeles revealed that 56.2 percent of radio listening by Chinese-
speaking Asian Americans is to Chinese language radio.  The surveys 
also found that, over the course of a week, 82.5 percent of Chinese-
speaking Asian Americans in New York and Los Angeles, age 12 and 
older, listen to the radio.  These listeners spend an average of 16 
hours each week with the medium, according to the study. 

"The Asian community represents a significant up-and-coming niche 
market for advertisers," Liu said. "Similar to the Hispanic market 20 
years ago, the Asian population in this country is growing at an 
extraordinary rate with unparalleled education and income levels.” 

SIRIUS and MultiCultural Radio Broadcasting Inc. will explore in the 
future the possibility of launching other Asian language channels.  

For more about SIRIUS, visit www.sirius.com.

###
About SIRIUS   

SIRIUS delivers more than 120 channels of the best commercial-free 
music, compelling talk shows, news and information, and the most 
exciting sports programming to listeners across the country in digital 
quality sound. SIRIUS offers 65 channels of 100% commercial-free 
music, and features over 55 channels of sports, news, talk, 
entertainment, traffic and weather for a monthly subscription fee of 
only $12.95. SIRIUS also broadcasts live play-by-play games of the NFL 
and NBA, and is the Official Satellite Radio partner of the NFL.

SIRIUS radios for the car, truck, home, RV and boat are manufactured 
by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, 
Pioneer, Sanyo and XACT Communications. Available in more than 25,000 
retail locations, SIRIUS radios can be purchased at major retailers 
including Best Buy, Circuit City, Crutchfield, Office Depot, Sears, 
Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy 
truck dealers and truck stops nationwide.

SIRIUS radios are currently offered in vehicles from Audi, BMW, 
Chrysler, Dodge, Ford, Infiniti, Jeep, Lincoln-Mercury, Mazda, 
Mercedes-Benz, MINI, Nissan, Toyota, Scion, Porsche, Volkswagen and 
Volvo. Hertz currently offers SIRIUS at major locations around the 
country.  

Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS 
retailer or car dealer in your area.

Any statements that express, or involve discussions as to, 
expectations, beliefs, plans, objectives, assumptions, future events 
or performance with respect to SIRIUS Satellite Radio Inc. are not 
historical facts and may be forward-looking and, accordingly, such 
statements involve estimates, assumptions and uncertainties which 
could cause actual results to differ materially from those expressed 
in any forward-looking statements. Accordingly, any such statements 
are qualified in their entirety by reference to the factors discussed 
in our Annual Report on Form 10-K for the year ended December 31, 2004 
filed with the Securities and Exchange Commission. Among the key 
factors that have a direct bearing on our operational results are: our 
dependence upon third parties, including manufacturers of SIRIUS 
radios, retailers, automakers and programming partners, our 
competitive position and any events which affect the useful life of 
our satellites.

P-SIRI

Media Contacts:
Liz Berger
SIRIUS
212.901.6726
lberger@xxxxxxxxxxxxxxx


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