Re: [Swprograms] Trojan horses (link corrected)

[Mike Barraclough <softbulletin1@xxxxxxxxx>]

--- jfiglio1@xxxxxxxxxxxx wrote:

> If the primary source of its funding is advertising,
> then even though it might be set up as a public
> corporation it still operates under the rubrics of
> the commercial sector.

Except that it has got a public service remit
> 
> If the BBC is simply going to do what the commercial
> sector does adequately and in some cases better
> already, then there's no reason to have a BBC.

Which was my main criticism of Gregg Dyke who did have
a largely commercial background
  
>My criticism of
> current BBC management practices stems from its
> penchant for applying the standards of commercial
> broadcasting almost across the board to what is (has
> been and still should be) a distinctly different
> enterprise.  It is my contention that the reason
> they do this is because they do not understand that
> difference.
> 

I do not agree with your seeming assertion that people
with a commercial background should not hold BBC
management positions. It is a generalisation.  If BBC
management personnel have been in the commercial
sector it could be argued they see better the
different approaches and can use the commercial
sectors marketing skills they have seen to raise
revenue for a public sector broadcaster without
compromising the programming. And you are vague as to
who these people are. Michael Grade has held positions
in the commercial sector, BBC, Channel 4 which I think
you would accept could at least be classified as
hybrid, and commercial companies in non broadcast
areas. If you only promote from within you run the
risk of getting a narrow minded self-satisfied
mindset, just hang around in your position for a few
years and wait your turn on the promotion ladder.
After all remember that one of the leading candidates
for Director General with only BBC experience was Mark
Byford.

Mike 


	
	
		
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